One of the best ways to advertise these days is through pay per click advertising. Done the right way, it can literally boost your site hits and even your revenue by millions. For those who understand how applications like Google Adsense works, pay per click advertising can be cost effective and just plain old effective in an overall sense. However, if mismanaged, pay per click advertising could be extremely costly and just as ineffective. Many people who use pay per click advertising spend hundreds or even thousands of dollars each year for clicks that dont go through . Whats the […]
Weve spoken about the dangers of getting too specific. Now, lets talk about the advantages of being too specific, at least some of the time. You want to have your business appeal to as many people as possible. This means that if youre a car repair shop, being able to show knowledge of everything from tires to chassis is a great way to rope in people who are interested in all levels of car repair. Youll be able to establish relationships with these people who will hopefully become repeat customers of yours, and maybe even offer references to others. What […]
Video: Brad discusses why its important to have an email list and the best ways to build your list.