Recently at Incomediary they did a 9-week test making 5 available email signup methods compete with each other. As it turned out their popup was responsible for bringing in the most subscribers: 63.9 %, whereas squeeze pages and sidebar signup forms ended as the bottom two, with 6.4 % and 4.5 %, respectively. Despite their annoyance, popups work!
Pop-ups of course are those windows that appear over the top of the websites you’re reading and that normally ask you if you want to sign up to a mailing list. Sometimes they’ll appear on top of the page you’re reading and cause the background to go dark, or in other cases they may open in a new window. Either way, pop-ups are very effective at drawing attention to themselves and force the user to interact with them.
Now of course this has a danger of being irritating and if you’re like most users then you may have been annoyed by them in the past. In fact, you may even have a somewhat bitter feeling towards them…
Well, what you really have to ask yourself is why so many other sites use them. Visit pretty much any big blog online and at some point you’re likely to see a pup-up. What does this tell you? That they must work.
And work they do according to the statistics. According to a study reported by Shopify, pop-ups can increase email captures by a whopping 1,357%. So if you’re currently getting 10 leads a day from your website, that could be increased to as much as 1,000 or more.
And as every digital marketer or business owner should know by now, collecting e-mails is incredibly valuable. On a website, the vast majority of your visitors will leave and then never come back. On the other hand, if you manage to collect their e-mail addresses you’ll be able to continually market to them long into the future giving you more and more chances to make conversions.
E-mail marketing allows you to strengthen your brand, to build your relationship and in short it’s generally considered to be one of the most powerful tools in any blogger or webmaster’s arsenal.
What’s more is that a pop-up doesn’t have to be irritating. In fact, if you use it correctly, it can actually add to the experience for your visitors. That’s where this post comes in – here we’ll go over everything you need to know to start using pop-ups effectively so that you maximize your conversions and minimize frustration. Time to take a highly effective tool and turn it up to the max!