A few days ago I stumbled upon this simple hack that instantly boosts your Facebook post reach.
Surely you have shared other peoples posts, images or videos on your Facebook page. Unless you have a very active page with thousands or tens of thousands of likes though, maybe the reach of your post wasn’t too impressive. That’s because the way their algorithm works.
Look at this example from my page:
Note this post only reached 3 people. So much for engagement uh.
Now take a look at the next post:
At the moment of writing this blog post it shows a reach of 101 people. I didn’t get more likes to my page, it’s the same audience, so why did this post have way higher reach?
The difference is in the upload. The first post is a link I posted for a video and it automatically grabbed the video thumbnail.
There’s another trick here: notice the post shows the full video thumbnail? That’s because instead of posting the link as http://youtube…etc. I used the subdirectorgy “gaming”. Don’t ask me why but for some reason if you use that category in your link the full video thumbnail is posted and not the custom smaller image with video title on the side.
The second post is an uploaded screenshot of the post I wanted to share. So instead of entering the link first and letting Facebook grab the image, video or blog post title you upload the image first and next enter your comment and link. Almost immediately you will notice that your post reaches significantly more people.
I did another test and shared a post:
All of two people reached!
Next I posted a video, but not the direct video link. First I took a screenshot of the video clip on Youtube. I uploaded the image and only then entered the link to the video.
Boom! 46 reached at the time of writing this post!
The technicalities are beyond me, but it has to do with the fact that the image from the screenshot is already viral because lots of people have watched that video, and Facebook recognizes the image as such.
So there you go, a simple yet effective way to reach more people who liked your Facebook page
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