Niche Keywords – Sub Niche Keywords Are Your Key To Profits
You hear a lot about niche marketing online. All that means is to find a little sub section in a market, one that has decent amount of interest but not much competition and fly under the radar. To do that, you will need to find niche keywords for that niche market. That is where keyword tools come in handy but you also want to use the good old brain and some common sense. Sites like Amazon or Ebay can help you get great keyword ideas you might not have come up with so easily.
Build Better Websites
These days it is not enough to make your blog post around one simple keyword. The search engines want to see what your content is about so you will want to sprinkle a few related keywords in your text. If you have a blog about camping for example it would be logic to use words like “tent” or “sleeping bag”. You can also use long tail keywords to further point the search engines to what your post is about, say “best hammock to use in extreme weather”. I’m making that up now, but you get the point. You want to find keywords that are closely related to your niche but also some general keyword phrases.
How to Choose a Profitable Niche
There are many great markets you can make money in online. But you will save yourself a lot of time and effort if you don’t try to go toe to toe with the ‘big boys’.
So here’s another example, lets say you want to make money in the weight loss market, which is an extremely competitive market. Why make your life harder than it needs to be by trying to go straight on against millions of competitors? That’s just silly.
Instead, why not find a ‘little’ sub section of that market where there will be much less competition but still enough interest for you to make a very nice living (and remember, this is just one website. You can repeat this method as many times as you want and have dozens of niche websites all making you money). Content marketing is all about finding out where there is still room within a bigger niche and give them what they want.
So, instead of focusing on such a broad term as weight loss, why not make a niche site that targets “middle aged women and weight loss”? Or how about “teenage boys weight loss”? See what I mean, you are still in the weight loss market but you are targeting highly specific long tail keywords to reach a more precise sub section of the market instead of trying to throw a net over the whole ocean.
Doing this will make it so much easier to make money online. It will just make your life so much simpler and you can find a great list of highly targeted keywords that you can rank for a lot more easily than you would if you went with the broad weight loss terms.
How to Find Great Content Topics Using Keyword Research
To find highly targeted keywords for your niche all you have to do is to use the free Google Keyword Tool online. Start by entering a broad search term related to your niche, say weight loss for moms. The tool will give you a list of up to two hundred variations of that keyword.
Some of the variations will work, some won’t. The Google Keyword Planner isn’t the most reliable tool and the data it brings back are mostly from months ago. But it will give you a great place to start. From there you can drill down even further until you have a nice big keyword list to work from. If you want to go beyond the Keyword Planner there are many keyword research tools on the market, both free and paid. Just don’t over-analyse things when you are starting out. Google wants to see great content that is relevant to your niche. If you can give the search engine exactly that, then you’re good to go. Once you get the hang of it you will find better and profitable keywords as you go.
You also want to make sure that the keywords you choose are highly relevant to your website. Don’t choose a bunch of keywords that have a high monthly search volume if they are not highly relevant to what your website is all about. The traffic that you get won’t be very targeted and your conversions will suffer.
Finding great niche keywords is one of the most important tasks you can master to have a successful online business. Good keywords may take some time to find but when you do they are like money in the bank. Use the free tools online or invest in some down loadable software, it’s up to you. Just make sure you know what you need to look for and the difference between a good keyword and a not so good keyword.