Keyword Research – Do You Need Paid Tools?
Great advice from the guys from Incomeschool: if you want to start a niche site, a blog, even an e-commerce site, stop doing keyword research the old fashioned way.
Back in 2007 you would open up the Google external keyword Tool (now keyword Planner), generate a bunch of keywords and start analising search results. Ideally you would come up with a list of highly searched, low-competition keywords and build your blog around them.
Not so in 2017. Google wants to see relevance now more than ever. Sites that have that are even outranking the big brands these days.
You want a list of relevant, closely related keywords to your niche
Now, what these guys are telling you to do is the following:
Step 1. Go to Google search and start typing in your main niche keyword.
You’ve probably done that tons of times and you noticed there’s a popup showing you other search terms that Google thinks are related to what you typed in.
Here’s a tip: if you go to Chrome settings >>>> you can configure chrome to give you up to 10 search results instead of the 4 it normally shows.
Go to Settings > Search Settings
Then change the settings under “Google Instant Predictions” to “Never show Instant results”…
Step 2. Start by adding the letter “a” to your keyword and you will get new results
Copy those to a notepad or spreadsheet,whatever you are using to save your list.
Continue with “b”, “c” and so on.
Go through the alphabeth and you’ll end up with a whole list of concepts that google thinks are relevant to your niche.
Step 3. Think laterally. Use other sources besides Google. A great source for related keywords, especially for e-commerce, is Ebay. Amazon products are listed under one search term for all vendors selling that specific product. That is not the case on Ebay. Each vendor posts his own product description, even when it’s exactly the same product. With a bit of legwork you can find gold on Ebay! You can try other sites like Etsy
Back to the Google method.
Doing the above manually does involve a bit of work. I’m all in favor of the method used here, but why spend valuable time on such a tedious task when there is, in fact, a tool that does this automatically?
Recently I bought the resale rights to Cliff Carrigan’s Locust Keyword Tool, and while I could legally sell it to you I prefer giving it away as a way of saying thank you for your visit. There’s a download button below this page.
There’s an upsell where you can buy the resale rights and use the tool to build your list if you want. But the tool itself is free. Only works on Windows pc, sorry Mac-users. (I know there is a way to run Windows on a Mac, you’d have to try that and see if it runs).
LKT lets you build accurate and relevant lists. Like with any software, this doesn’t have a brain so you will want to filter out unwanted keywords. You can do append/prepend to add to the original list and there’s even the option to do a big append, in case you want to add your list of cities or counties.
After using LKT to build a large list of relevant kewyords you still want to do some analysis to evaluate whether the niche is worth going after and which keywords are the ones you want to include. And a great indicator for relevancy these days is site and page authority.
Now in the past I have bought and used several tools like Market Samurai. Still have them, but I am not really the analytical type. Yes, they do help comparing all those numbers but I felt like a data analyst.
Lucky for me I found a different tool called Authority Snooper, by Ed Chiasson.
This tool is based on site authority plus the number of advertisers who are advertising for that particular keyword. The more advertisers, the better chance you have of making money from it, is the logic behind it.
It goes way beyond that though. It does some serious Data Mining.
Depending on how many keywords it will take some time to complete the task, so grab a coffee, go do something else, this will work in the background. You will end up with a color sheet where at one glance you can see whether a niche has potential or not. Red is a no-no. yellow is moderately difficult to rank for and green of course are the ones you want to pursue. Or maybe you will find a subniche that is worth running through the system again.
Last I checked Ed had the new version for sale on the Warriorforum at 67 bucks. Believe me it’s worth the investment. Like I said this is high level data mining even though the results may look simple. I like simple, makes my life so much easier!