Online Marketing / 67 posts found

User Controlled Media: Win Or Bust?

by JMo
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One of the major differences between mobile marketing and other forms is that its considered a form of user-controlled media. What this means is that mobile media is entirely based on an opt-in scheme. With other forms of advertising, customers usually dont have much of a choice about whether or not the advertising is going to turn up in their lives. For example, should a consumer be watching television, commercials are considered an inevitable part of the process. The consumer can always mute the television or change the channel when the advertisements come on, of course, but theres nothing the […]
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